New brand identity and innovative packaging design for WIND's teenagers' brand (at that time named as TIM).
Free-to-Go, an once strong brand in the Greek mobile telephony market of pre-paid telephony, had lost its momentum and connection with the core target group of teenagers. We replaced Free-to-Go with the F2G "acronym" and we designed the new logo to add youthfulness and energy in the brand and bring it back to the world of teenagers. We based our concept on a cube to show the six different components from which the customer would be able to choose in order to make his own personalised combination. At the same time we used windows to build on the aspect of transparency that was one of the brand's core values. We managed through a combination of two low-cost materials, paper and PVC, to produce a very effective packaging, impressive to the eye and impactful on the shelf, that filled-up the telco's shop windows for a series of months, enhancing the image of F2G but also that of its motherbrand.
According to a WIND executive, the rebranding of F2G was the first in a series of relaunches that resulted in the company’s overall recovery and the F2G pack design was awarded with a silver award in Ermis Awards of 2006.