Rebranding of Avra Bloom, the kids’ water brand of Coca-Cola Hellenic Bottling Company, through the creation of an engaging identity platform, based on new logo, colours and bottles, plus heroes that were especially designed for the brand. Moreover, the development of innovative "window" labels added on the game character of the brand.
The new identity was applied to all communication and promotional applications, including TV commercial, six-packs and promo materials. After the relaunch, the sales increase was immediate and significant.
Avra Bloom was awarded as "Best Children's Concept" in the Global Water Congress of 2007.