A total rebranding for CASTALIA LABORATOIRES DERMATOLOGIQUES, a subsidiary of Lavipharm, to bring out the dermocosmetic nature of the brand come out impactfully without losing on cosmeticity cues.
After an in-depth brand audit and severl rounds of consumer research we came with a ne distinctive brand positioning. Accordingly we designed "Healthy is Beautiful" to be the new tagline that expresses the brand's core essence. The clinical design approach that we took for the new identity build on the brand's medical and scientific character while it suits the contemporary cosmetic dermatology's codes. The new packaging design system was tailored to the brand's rich architecture.