It was back in 1983 when Amita, a Coca-Cola Hellenic Bottling Company's brand, gave birth to the Greek packaged fruit juices market. Since then it has remained its unquestioned leader, becoming one of Greece's favourite brands. Sixteen delicious fruit juices, made from the purest ingredients, for an enjoyable balanced way of living.

When we were requested to develop the new 2016 pack designs for this mega brand, we knew that we should deliver all this vast variety of delicious juices in the freshest way possible. This is how we came with a concept and a design that brings the flavours of a fruit garden into your fridge.

Study and design for the packaging of a real lovebrand by MILK Branding Professionals.