Hellenic Association of Insurance Companies (E.A.E.E.) has existed since 1907. During all this time there had been only two makeovers of their corporate identity. The new identity that we developed in 2014 is consisted of a brand new logo and corporate housestyle. The logo design was inspired by Nautilus shell, to show constant evolution but also to resemble the greek "alpha" which is the first letter of "Asphalea", the Greek word for Insurance. The new housestyle, based on light blue colour and consisted of various graphic design elements, was developed to signify the Association's Greek origin and core attributes: security, empathy and optimism.