ON Telecoms was established to be the first company that provided triple-play services in the Greek market. Based on a management team that came form the Italian Fastweb, it was a highly ambitious new launch in the telecoms multi-play sector.
On Telecoms started its business activation in February 2007, following a very demanding development plan.
MILK Branding Professionals was contacted earlier on, so as to help the company establish itself strongly in this highly competitive and volatile field. Taking into consideration the needs of the client and the particularities of this sensitive market, we came up with the company name and created the logo as well as the new entity’s identity system. Following that, we rolled out the above into a series of applications, including corporate literature, signage, packaging and web presence.