RTsafe was founded in 2014 by medical physics professors, with noteworthy experience in the field of radiation oncology, aiming to address the issue of quality assurance in radiotherapy. They invented and produce the Pseudo-Patient™ dosimetry phantoms that contribute in more accurate and effective treatments for head and neck cancers and brain tumors than ever before. In 2015 they won the MIT Enterprise Forum Greece Startup Competition, in 2016 they established new labs in Switzerland and in 2017 they set up a subsidiary in Texas, US.
Their rapid progress demanded for a professional approach in branding and this was where MILK came in. MILK Branding Professionals developed a brand new corporate Identity, both visual and verbal, and accordingly, we studied its core applications in various touchpoints and communication materials.