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Ready for the game

Admiral Brand Identity




Visual Identity

Logo Design

Brand Guidelines

Environmental Design

Packaging Design

Admiral has been trading sports and fashion products for over four decades. The company represents Kappa, Starter and Maui & Sons brands, with a significant multinational presence.

The logo redesign and the fresh visual identity that has been applied at store architecture and interior and exterior signage gave the brand a significantly renewed look & feel. 

The overall experience has been levelled up, since the brand reintroduced itself to the audience across several touchpoints, starting from the pricing tags, posters, shoe boxes, the staff’s clothing, etc, and reaching the online experience, i.e. the website and e-shop.

For Admiral, be it online or offline, the game is always on!


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