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Made by nature’s ‘tears’

MASTIQUA Brand Development

Client

DS Concepts

Contributions

Brand Identity

Naming

Packaging Design

Brand Guidelines

Mastiqua is a sparkling drink full of freshness and sea landscapes of the Greek imagery. A unique product made of the precious 'tear' of the mastiha tree that only grows in Chios.

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The Mastiqua brand mosaic has been created in resemblance of the water, the Greek sea and Greek ancient design. Resembling the waves, it transfuses a sense of purification, lightness, freedom, coolness, cleanliness - values that lie at the brand's core.

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The strategy and identity we put together positioned the brand in a category of its own, giving flavored water an enjoyable, stylish, full character, with rich Mediterranean heritage.

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Mastiha is a very precious natural material, with significant digestive qualities and a renowned history of being cherished for its unique properties since ancient times.

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These facts lead us to the Mastiqua name (mastiha + aqua, water) and the brand communication language and brand literature.

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The success of the brand has been immediate, overachieving sales targets in main markets and expanding in the US.

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Enjoy Mastiqua like a cool, fresh breeze, like a moment of serendipity.

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