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Finding the gold of the sea

Thesauri Caviar Branding & Packaging




Brand Identity


Brand Narrative

Packaging Design

Brand Architecture

Store Design


This is a story of vision and perseverance to produce the most precious food on earth. This is about one of the world’s precious few companies involved in sturgeon farming and caviar production – and the only such enterprise in Greece.

To fulfil its great potential, such an endeavor should be branded in the most skilful way. We were requested to study and develop a new verbal and visual identity and all its key applications including packaging, brand literature, digital presence and retail space.

The selected name, Thesauri, that comes from the Greek word "thisavros" that means treasure, the logo and the housestyle were all designed to reflect the company's splendour and tradition and the excellence of its products.

The packaging design, both in terms of structure and graphics, builds on the noble character of the product while allowing for its efficient transportation by the fortunate consumer. The concept store and the website invite the visitor to discover, experience and appreciate the exclusivity of the brand and the freshness of the products.

Nowadays, Thesauri’s products have been widely recognized and sold everywhere around the globe – even to Russia, long considered to be the world capital of caviar.

For this project we want to thank OR Design, GFRA Architects and Backbone Technology for their valuable contribution in structural design, retail architecture and web programming respectively.


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