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Nature is our palette

Superfoods Rebranding and Packaging Design




Brand Strategy

Brand Narrative

Brand Architecture

Brand Identity

Brand Guidelines

Packaging Design

Superfoods has a unique story to tell. It’s all about seeking to discover the nature’s best nutrients, vitamins and minerals and distill them into the finest supplement a person can get. To help people increase their inner strength and inspire them to reach their healthier, stronger selves.

The palette is Nature. Superfoods uses all colors that can be found in nature to show the amazing variety of the natural treasures contained in the brand's products.

The identity was designed to represent the connection to nature and to showcase how each product unleashes its hidden natural power to elevate people from within.

Over the expansive range of 43 products, the design and language of the packaging embodies the core elements and positioning of the brand: exploration, discovery, transformation and release of natural power.


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