Language & Messaging
Eletson Corporation owns and operates one of the world's largest fleets of medium and long-range tankers, holding a leading global position in maritime transportation of energy.
Founded in 1966, the company decided to proceed with a corporate identity evolution that would resemble its position as the industry leader.
After revisiting Eletson's vision, mission and values we crafted the "Energy for Excellence" tagline and a new corporate identity to visually express it.
Accordingly, we developed several pieces of brand literature, including a unique company profile brochure, printed materials for the company's premises and the look and feel of the website, to communicate the new brand philosophy and identity to the personnel and company's shareholders.