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Your own island

Santo Maris Brand Development

Client

Metaxa Hospitality Group

Contributions

Brand Narrative

Brand Identity

Brand Guidelines

Logo Design

Housestyle

Tagline

Language & Messaging

Santo Maris Oia is a five-star, Luxury Suites & Spa hotel in Oia, Santorini and is part of the Metaxa Hospitality Group. The hotel is a modern and extravagant retreat that reflects the Aegean, Cycladic style and aesthetics and is located at one of the most breathtaking spots in the world.

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To capture the brand's majestic and luxurious nature, the exclusivity and highlight its exact location that really provides a private haven to its guests, we created the brand narrative and the tagline that embody all these qualities: "Your Own Island".

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A personal island of calm within the almost-always crowded island of Santorini is the main concept that also builds the philosophy of the brand, which has the personal care of its customers at heart.

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We created a brand voice that is inspiring and reliable, friendly and confident, personal and respectful, aspirational and dynamic.

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Brand development included a corporate house-style of inspiring, modern and luxurious design, with the Aegean flair setting the rhythm.

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